Small Is The New Big - Smart Games Marketing In Troubled Times - Gamasutra
Small Is The New Big - Smart Games Marketing In Troubled Times - Gamasutra
[In this editorial written for Gamasutra, MI6 interactive marketing conference president Jonathan Block-Verk discusses the new imperative facing games marketers.] While the gaming industry continues to thrive compared to other sectors of
Report: Disney Plays the Field, Talking with YouTube - Newteevee.com
Disney is finalizing talks to put clips from its properties like ESPN and ABC on YouTube, according to paidContent . But if that wasn’t enough to stir the online video pot, Disney is evidently also in discussions to put full episodes of its content
Google Aims to Connect Ads for TV, YouTube - Wall Street Journal
Google Inc. is developing technology to connect its TV-ad brokering business to YouTube and eventually video on other Web sites, as it struggles to lure bigger advertisers to both services. The Mountain View, Calif., company also disclosed it was
Abal Auction Real Estate Handles Bank Ordered Seizure - Transworld News
Abal Auction Real Estate finds itself in a new position entering bank ordered asset seizure and foreclosure auctions. The Abal Auction Real Estate team, led by Auctioneers Betty Jane Evans and Dr. Joe Abal, are currently conducting a bank ordered
Disney to let YouTube run short ABC, ESPN videos - Taipei Times
The Walt Disney Co said on Monday it had agreed to provide short-form videos from its ABC and ESPN television properties to run on Google Inc¡¦s YouTube under an ad-revenue sharing arrangement. Disney has yet to announce a deal with YouTube to
Twitter And (Not) Monetizing The Attention Economy - BusinessWeek
I’ve been playing with the following notion for days now. By posting here I hope to get it out of my head, and enlist all of you to help me make sense of it. Twitter is ushering in the purest and truest of all economies for media, if “truest
YouTube’s Supersized Masthead Draws ‘Encouraging’ Engagement - MarketingVOX
Last Friday Google expanded an existing YouTube masthead ad into a “crosstalk ad unit,” according to Adam Stewart, Industry Director-Media and Entertainment at Google. “It’s a high-reach, high-impact ad unit that can deliver results,” he said. It’s
Disney, YouTube Shake on Short-Form Video Deal - MacNewsWorld
Short videos from Disney properties like ABC and ESPN will appear on YouTube under an agreement reached Monday. Disney will be able to sell ads against the videos in conjunction with its other marketing efforts. Google has similar arrangements with
YouTube to Get More Hulu-ish? - WebProNews
Last week, YouTube made some changes to its home page , by altering the names of some video sections. YouTube Product Marketing Manager Curtis Lee said there were more changes coming soon, but did not elaborate on this. Now some details have emerged
Category : YouTube News 
