Video Marketing

A totally new area of opportunity is evolving around internet business but does it offer extra jobs or replace others in a more traditional setting? Reports continue to circulate about the development in the Online Jobs market and how it will have a positive impact on the number of unemployed in the UK over the next couple of years. On the face of it this would seem to be true.

Firms are appearing at a great rate taking advantage of the large demand in online shopping from individual things for personal use such as presents, household equipment, fashion and books to the business to business type trade where larger scale trading occurs. We can also see the development of existing organizations who have realised the online opportunities and have enlarged their offering, moving into online sales and therefore widening their audience massively. Both of these circumstances will mean an rise in employee numbers whether they Work From Home or in the office or factory.

Certainly in the short term this will reduce the jobless figures as existing roles are maintained and people are recruited into the new jobs created and developed by the company from this exciting new source. On top of the sales processing or customer service roles there will also be increases in back room roles such as HR, finance departments and of course in production areas. As demand on each particular organisation increases due to their successful internet promotion virtually all areas of the business will need to grow. The company will also need to deal with larger distribution, banking and accountancy requirements meaning that there will be increased demand on outside organizations servicing the growing organisation.

However at some point, maybe after the elation brought on by the dramatic increase in sales has calmed, the business will need to reevaluate all of it’s elements. It may be that this takes a while to come about, however in the most perceptive companies they may already be anticipating downturns in other sales areas. The company may at that point see that areas such as high street sales have been negatively affected by the move towards internet marketing and it may be decided that it is no longer worth working in those areas.

So ultimately we could see simply a shift in the sales arena, from the more conventional types such as high street shops and catalogue chains to the newer and more successful Internet Business. Jobs will be lost in the old sectors as high street shop profits plumet and organizations see a much better return on investment from their e-commerce activities. The workforce in these shrinking markets will reduce and we could end up with a jobless statistic that is larger than the existing one.

Of course, it’s by no means certain that there will be an increase in joblessness as a result of these trends. History from the beginning of the industrial revolution shows us that these types of efficiencies make society as a whole richer over time. A percentage of the workers losing their jobs will start up new micro businesses, and taking advantage of the changes which caused their owners to lose their jobs in the first place, enough of these companies will develop into significant employers in their own right. Thereby offrering work to those whose jobs disappeared at the start of the trend.

Category : Tubeinator News